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Graphic Design Tutorial: Typography Design & Art Direction

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What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type? With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts. Minhye Cho http://www.minhyecho.com Need additional resources, tips, books? __________________________________________________ Typography Manual: 10 tips on how to make your layouts better http://www.blind.com/feed/typography-manual/ Stop Stealing Sheep & Find Out How Type Works http://amzn.to/29AjqbP Jan Tschichold: The New Typography http://amzn.to/29wkpt4 Pioneer of Swiss Graphic Design: Josef Müller Brockmann http://amzn.to/29o8YQf Typography: My Way to Typography http://amzn.to/29o9w8H How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World http://amzn.to/29o8YQk Grid Systems: http://amzn.to/2lJVeqG _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Musical Director– Adam Sanborne
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Text Comments (1362)
The Futur (1 year ago)
Typography course is now on sale. Save $20 when you order ahead of the product launch. http://academy.thefutur.com/p/typography-01
John Lenin (11 months ago)
That looked more like Design 101 than art direction.
Fightlikabrave (8 hours ago)
AAaaand..now Im going back to some web pages Ive built to try justified left type where Ive centered type..lol
The Futur (6 hours ago)
see how it looks.
Anas Shrouf (22 hours ago)
I learned a lot from this tut, thanks for sharing!
Sevan Youhanna (3 days ago)
man you are so awesome brother. If you can do more videos like on editorial design, that would be great.
UCKS - (5 days ago)
Where is Part 2?
umair212 malik (7 days ago)
What is Lady Designer name i'm biggest fan for this lady Love From Pakistan
The Futur (7 days ago)
Her name is Min
freiod (12 days ago)
I love this so much. I'm the only designer in my team, fresh outta uni and its so lovely to have a chance to learn from someone in design.
Ayeza Abid (16 days ago)
Man I could have watched ten hours of this
joyceofalltrades (17 days ago)
This is so helpful - would love to see more like this for different kinds of projects!
KD Cliff (18 days ago)
Thank u so Much and yes more Content like this please.. thanks for taking the time to teach
Rex Art (19 days ago)
Alexander jr (21 days ago)
PEOPLE ,PLEASE. Think for YOURSELVES . Obviously this dude has knowledge. However , graphic design is a SUBJUNCTIVE VISUAL ART . Yes on this case this lady is working for him and she has to follow his vision . But have you noticed that he didn’t really like any of her designs !? And she had MANY good ones to show. Everything she showed him , he would change something. So I ask what is the point !? Do yourself then . That is a person who is Micromanage.
The Futur (21 days ago)
The purpose of the channel is to teach through critique. Min has many excellent designs. But would it be helpful for me to say “wow, this is great, you’re amazing?” Design is subjective. Totally agree. If you don’t want to hear feedback, how do you grow?
Biswajeet Mohanty (28 days ago)
sweet and awesome :D
Mai Mohamed (29 days ago)
I'm watching this for the second time and I learned a lot again 🙌✨
The Futur (29 days ago)
Thank you.
Richy Ortega (1 month ago)
This is really great. I've had many great teachers for different skills. What I saw in this video, and others I've been watching from your channel, shows the clarity and neutral standpoint that allows one to be clear and express themselves in a pure form. It's an efficient way to elevate those around you. I hope your employee's see it in a similar way. It can be rough sometimes, ha.
Imtiaz Hossain (1 month ago)
thanks so much. would love to see more of these.
alxndrgrnds (1 month ago)
I love this kind of editorial design critiques. I am learning different insights.
Liang Fang (1 month ago)
thank you
Seyferf Hallendent (1 month ago)
such nice way of giving comment.
estifanose lulseged (1 month ago)
That was Great!!
Rusiru Polwatta (1 month ago)
Love it! Would love to see more videos like this
shivani nayak (1 month ago)
I want to watch more on editorial layout with square pages and covers
feebleh! (1 month ago)
What app did she use btw for the designs? P.S. I really love it.
The Futur (1 month ago)
inDesign and Ai.
feebleh! (1 month ago)
This is my new favorite channel to watch. I'm kinda surprised, you guys deserve more subscribers.
The Futur (1 month ago)
A.P DeZa (1 month ago)
This is some good feedback. I feel like redesigning these layouts & doing the changes. Damn, I'm so curious to see how it looks like... ><
Daena Matos (1 month ago)
Turned on my notification bell after watching this, I’m in love!
The Futur (1 month ago)
filipalija (1 month ago)
In which program she worked to make layouts we see here?
Titan Tuts (1 month ago)
the dope intro ever
Immanuel Schaaf (1 month ago)
fuckin amazing.
Zach Hunkins (1 month ago)
Great instruction and video! Thats what I call hands on attention and strong leadership!
Areefa Khan (1 month ago)
Chris Sensei, you make me love design again, thank you
The Futur (1 month ago)
RFclipart (1 month ago)
helpful, thanks
Elnura Kurmanbaeva (1 month ago)
oh, she created many of them.... Such a lot of options I am sure one took her about 2-3 hours if not more. Good luck to this girl!
The Futur (1 month ago)
She’s talented and fast.
MrKingKoala (2 months ago)
Was she working in Indesign?
The Futur (2 months ago)
Jackmerius Tacktheritrix (2 months ago)
Do you have a book? I would like to learn more about the fundamentals of design
The Futur (2 months ago)
we have a course. check it: academy.thefutur.com
Rebecca Stone (2 months ago)
"The Process" using CMYK, a.k.a. process colors! So clever!
Enrique Spacca (2 months ago)
great video
iDash (2 months ago)
Nice video very helpful keep up!
Precious Umeha (2 months ago)
The way you criticize the design as if one can just read how to design from a book. 😀 Nice video
babescarabrit (2 months ago)
Do you have a brand designing? like for pp bags?
The Futur (2 months ago)
No. Not yet.
NoControl (2 months ago)
This is so amazing. I’m glad I stumbled upon your channel.
The Futur (2 months ago)
Gordon Patterson (2 months ago)
Just saw this. Love this type of video !!
Jim Stam (2 months ago)
Thanks alot for this very professional behind the scenes kinda like video.... I think there should be more of this kind. Much love
Micke Hellgren (2 months ago)
Awesome stuff! Everything is so spot on and easy to pick up on.
THOMAS C (2 months ago)
Actually, I prefer this one than Eilly . pretty cleaning layout very beautiful!
Nabil Tharwat (2 months ago)
This is seriously helpful in so many ways. Thanks for sharing such great content!
The Futur (2 months ago)
You’re very welcome.
Lisa Marie (3 months ago)
i liked all her stuff But what do i know
joojoo612 (3 months ago)
Dude. I learned more in this video than I did in a whole semester of design class. Please, keep making content like this.
The Futur (3 months ago)
Will do.
Kit Chan (3 months ago)
I try to not focus on the necklace...BUT I CAN"T
Martin Ludwig (3 months ago)
Wow... Would love to watch this kind of videos every single day! The Chris’ rationales behind everything are so valuable! Thanks!
The Futur (3 months ago)
aayushi gawde (3 months ago)
thanks Chris, you are awesome. futur's content is so helpful. I love how you guys always give relevant and detailed stuff.
Daniela Rivera (3 months ago)
I love this video. I think it gives a lot of insight and educates students who are beginning or are in the process of learning. It was informative and I learned from it. I would like to see more videos like this one!
The Futur (3 months ago)
more where this came from.
idontfilm (3 months ago)
What program are they working with in this video? Thank you guys.
The Futur (3 months ago)
Neil P (3 months ago)
that weight in his neck tho
The Futur (3 months ago)
i'm strong enough.
legend has it that Jose is still designing sandwiches.
The Futur (3 months ago)
If you spot him at burning man, ask him.
Hajra Siddiqui (3 months ago)
recently i have designed magazine layout i wished i watched it before but it's good for me now this video is good for my future work thanks for sharing
Himanshu Gaur (3 months ago)
This is pure fire content. Please Keep up.
The Futur (3 months ago)
will do
Lawrence Petersen (3 months ago)
Great stuff! :-)
Roy Albeck (3 months ago)
might got to this video late but art direction in digital design is something new to me and I am looking for more content like that - hope you have and will add some more :)
The Futur (3 months ago)
Already have.
NIHAD KALASH (4 months ago)
what is the prog that you are used for typegraphy design
The Futur (4 months ago)
Ai or Id.
elizabeth (4 months ago)
I don’t know much about type yet, these are really helpful
Regina Rexrode (4 months ago)
I just found your channel today. I am working on becoming an expert editorial layout professional, maybe moving into catalog design. This was very good information. Thanks.
The Futur (4 months ago)
Welcome to the channel. Glad to have you here.
Sana Moin (4 months ago)
Honestly...I'm intimidated. Number 1. How did she manage to come up with sooo many layouts? 2. That deadline was so short and she said she'll be able to deliver so much in such less time 3. Your art direction..instead of opening up my vision..has actually made me nervous..maybe because I didn't understand some of the reasoning or maybe because I felt so incompetent at whatever stage of design I am at. Makes me feel crap about myself.
The Futur (4 months ago)
Min is a beast. But don’t compare yourself to others in that way. It’s counter productive. Just listen and apply without judgment.
Nagaraju Chintha (4 months ago)
soooooo helpful, thank you
Paige (4 months ago)
Need more of this !
Sebastian Armas (4 months ago)
very nice video, thanks for sharing knowledge
Brendan Quine (4 months ago)
07:28 "This typeface looks like Bodoni to me, but very condensed." Font is literally Bodoni MT Condensed. Color me impressed.
Sam Pak (4 months ago)
One tip that this guy doesn't do it right, you never ever say I like it or I don't like it...instead use, It works or it's not working. When you are art directing, don't make your team feel you are superior to them, but let them know you and them are part of a team with one goal, to create a ​better design.
The Futur (4 months ago)
You are right. I’ve been teaching for over 15 years and it’s one of the rules of critique. Mainly I think because just I like it or I dont like it. So it’s just subjective opinion. But once you explain why then there is context and thought. So you can say work, like, rad whatever as long as you can articulate the why. That’s the important part.
Ian Quek (4 months ago)
That was a lot of options! But seriously guys, I'm enjoying your content so much.
maalefty (4 months ago)
i love this kind of content a lot
The Futur (4 months ago)
Dave Conrey (4 months ago)
I really enjoyed this video, and even though I'm decades in on my design experience, I am still always picking up good things from you. I do think it's interesting how pervasive the broken-up nameplate/titles are being used in many of your tutorial videos. Perhaps it's a trend, and perhaps I'm a bit too old, but it's almost seems a bit arbitrary. I'm a fan of radicalized type, but this seems to be a pretty heavy go-to for the designers/designs featured here.
The Futur (4 months ago)
I think we’ve done it about 6 times. Out of 600 videos. Is that too much for you?
Hetherwick Ntaba (4 months ago)
Discovering you guys only now.... BRING MORE ! LOVE IT.
The Futur (4 months ago)
welcome. we got 600+ videos. dive in.
Adebayo Adeyemi Junior (4 months ago)
I news stuffs like this.... Much love.
Akshay Dixit (4 months ago)
This will help us a lot .. Feels like there is a way to make things seem good and everything can be made attractive and beautiful with just right knowledge of design. Need more like this.. may be other projects.. logos preferably..
The Futur (4 months ago)
we have tons on logos and more type.
juan paulo gabito (4 months ago)
ريَالين (4 months ago)
I wish you do tutorial with arabic translation (:
Nilabh Umredkar (4 months ago)
Such constructive feedback! It is indeed a quality example of how important the way of communicating your ideas is. Thank you for sharing!
Hex Moss (4 months ago)
This is really interesting, thanks for sharing man.
stuartmaybe (4 months ago)
Really great content. It's great seeing the critique process in action (from the safety of youtube). Props to the student stretching her creativity and open to feedback. So valuable.
The Futur (4 months ago)
Min is actually on staff.
Brendan Brines (4 months ago)
pamplemousse lacroix!
Daniel Ortega (4 months ago)
No Chris we don't want more content like this. We NEED more content like this.
The Futur (4 months ago)
haha. sure think Daniel.
Javier Guerrero Pimentel (4 months ago)
LOVE THIS VIDEO OMG why do i see it now!? ahahhaha
nikoma (4 months ago)
Love this.
BassicsThings (4 months ago)
Those guys are so luck to have Chris near them and work with him. I wish I have that opportunity. Amazing lesson.
BassicsThings (4 months ago)
This content is better than gold to me!
The Futur (4 months ago)
i try to tell them that everyday. ;)
Nereida (4 months ago)
Wow I felt like I was back in my typography class from last semester... you give feedback just like my professor did. Straight to the point with detailed explanations. Thanks for your educational videos 👌🏼
The Futur (4 months ago)
thanks. you must have a cool teacher. ;)
claritsa zambrano (5 months ago)
Love this, really helpful!
Gabriel Häggebrink (5 months ago)
This is so frickin good content.
Hardik Padhiyar (5 months ago)
Definitely yes ! Great tips , I would really love to see more of it
Cam Z (5 months ago)
7.20 "Min" That first layout is gorgeous. It's a perfect symphony of new and old. It gives the vibe of a newspaper but looks fresh and modern. Although I agree, the red dot did appear to just be doing its own thing.
Souad GHAFFARI (6 months ago)
The intro is so sick haha
Y C (6 months ago)
I haven't seen all your videos just yet so this might be already answered I would love more in-depth techniques on how to have a good relationship with a graphic designer as an art director I can see that you use the 3 rule of compliments and then things you don't feel like is working and reasons why. Most of the time you are feeding back 70% good and then 30% bad. Also allowing them enough time for the graphic designer to do what you want them to do and giving them an opportunity to tell you "no" so it empowers them instead of stressing them. is there more to consider?
MvsksPodcast (6 months ago)
When I do succeed I will link back to The Futur for guiding and refreshing my design skills. My favourite Youtube Channel. Ty Chris.
The Futur (6 months ago)
become successful and then come back to support us.
Janelle A (6 months ago)
I learned a lot from this!!! more of this style of video please! I'd also like to see their revised versions too.
Himani v (6 months ago)
Awesome :)
James Pilz (6 months ago)
I love these types of videos!! The quick critique is very helpful in “learning how to see” design. Two thumbs up everyone! And really nice designs too!
Sandeep Singh (6 months ago)
Very helpful, Nice video
amy tackitt (6 months ago)
I'm really glad I found this. Your direction is straight forward and delivered in a very respectful and positive way. Editorial typography is a weak point for me (I do a lot of digital restoration and photoshop work) and I'm so thankful for these tutorials for my occasional editorial requests.
The Futur (6 months ago)
typography is very difficult to master. we're trying to help
Nasim 1314 (6 months ago)
This is very helpful. Thank you
Alex Bonfield (6 months ago)
Guess I've been living under a rock but I found myself surprised that a boss would spend that much time giving such a useful critique. Wish I worked at a place like that - Always trying to improve.

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