What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
With the launch of a new newspaper magazine focused on the business of design, Chris sits down with Art Center graduate Minhye to go over some layouts.
Need additional resources, tips, books?
Typography Manual: 10 tips on how to make your layouts better
Stop Stealing Sheep & Find Out How Type Works
Jan Tschichold: The New Typography
Pioneer of Swiss Graphic Design: Josef Müller Brockmann
Typography: My Way to Typography
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
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PEOPLE ,PLEASE. Think for YOURSELVES . Obviously this dude has knowledge. However , graphic design is a SUBJUNCTIVE VISUAL ART .
Yes on this case this lady is working for him and she has to follow his vision . But have you noticed that he didn’t really like any of her designs !? And she had MANY good ones to show. Everything she showed him , he would change something. So I ask what is the point !? Do yourself then . That is a person who is Micromanage.
The purpose of the channel is to teach through critique. Min has many excellent designs. But would it be helpful for me to say “wow, this is great, you’re amazing?”
Design is subjective. Totally agree. If you don’t want to hear feedback, how do you grow?
This is really great. I've had many great teachers for different skills. What I saw in this video, and others I've been watching from your channel, shows the clarity and neutral standpoint that allows one to be clear and express themselves in a pure form. It's an efficient way to elevate those around you. I hope your employee's see it in a similar way. It can be rough sometimes, ha.
I love this video. I think it gives a lot of insight and educates students who are beginning or are in the process of learning. It was informative and I learned from it. I would like to see more videos like this one!
Number 1. How did she manage to come up with sooo many layouts?
2. That deadline was so short and she said she'll be able to deliver so much in such less time
3. Your art direction..instead of opening up my vision..has actually made me nervous..maybe because I didn't understand some of the reasoning or maybe because I felt so incompetent at whatever stage of design I am at. Makes me feel crap about myself.
One tip that this guy doesn't do it right, you never ever say I like it or I don't like it...instead use, It works or it's not working. When you are art directing, don't make your team feel you are superior to them, but let them know you and them are part of a team with one goal, to create a better design.
You are right. I’ve been teaching for over 15 years and it’s one of the rules of critique. Mainly I think because just I like it or I dont like it. So it’s just subjective opinion.
But once you explain why then there is context and thought. So you can say work, like, rad whatever as long as you can articulate the why. That’s the important part.
I really enjoyed this video, and even though I'm decades in on my design experience, I am still always picking up good things from you.
I do think it's interesting how pervasive the broken-up nameplate/titles are being used in many of your tutorial videos. Perhaps it's a trend, and perhaps I'm a bit too old, but it's almost seems a bit arbitrary. I'm a fan of radicalized type, but this seems to be a pretty heavy go-to for the designers/designs featured here.
This will help us a lot .. Feels like there is a way to make things seem good and everything can be made attractive and beautiful with just right knowledge of design. Need more like this.. may be other projects.. logos preferably..
Wow I felt like I was back in my typography class from last semester... you give feedback just like my professor did. Straight to the point with detailed explanations. Thanks for your educational videos 👌🏼
7.20 "Min" That first layout is gorgeous. It's a perfect symphony of new and old. It gives the vibe of a newspaper but looks fresh and modern.
Although I agree, the red dot did appear to just be doing its own thing.
I haven't seen all your videos just yet so this might be already answered
I would love more in-depth techniques on how to have a good relationship with a graphic designer as an art director
I can see that you use the 3 rule of compliments and then things you don't feel like is working and reasons why. Most of the time you are feeding back 70% good and then 30% bad. Also allowing them enough time for the graphic designer to do what you want them to do and giving them an opportunity to tell you "no" so it empowers them instead of stressing them. is there more to consider?
I'm really glad I found this. Your direction is straight forward and delivered in a very respectful and positive way. Editorial typography is a weak point for me (I do a lot of digital restoration and photoshop work) and I'm so thankful for these tutorials for my occasional editorial requests.
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