Speakers: Jeannette Sutton, Ph.D., Associate Professor, Department of Communication, University of Kentucky & Erica Kuligowski, PhD, Research Social Scientist, Engineering Laboratory, National Institute of Standards and Technology
Abstract: How do risk communicators design and deliver effective alerts and warnings in 360 characters or less? In this presentation, we will offer evidence-based guidance on strategies to communicate with populations over short messaging channels such as Wireless Emergency Alerts and Twitter. We will offer a set of messaging templates that identify key design features to positively affect message attention and behavioral intent under imminent threat.
About the Speakers: Jeannette Sutton, PhD, is an expert in alerts and warnings for short messaging platforms. She has conducted research across a range of natural, technological, and human induced hazards and serves on advisory boards for the National Institute of Standards and Technology, the United States Geological Survey, and the Department of Homeland Security. She is funded by the National Science Foundation and is an Associate Professor of Communication and Director of the Risk and Disaster Communication Center at the University of Kentucky.
Erica Kuligowski, PhD, is a research social scientist in the Engineering Laboratory at the National Institute of Standards and Technology with 16 years of experience studying human behavior in disasters. She has received Department of Commerce Gold and Bronze Medals for her social science contributions to the federal investigations of the 2001 World Trade Center disaster, the 2003 Rhode Island Nightclub Fire, and the 2011 Joplin, MO tornado. Dr. Kuligowski has expertise in decision-making and response behavior under imminent threat, emergency communications, and evacuation modeling.