Bangkok, Thailand - 28 January 2013
1. Mid of KFC 'We Hear Every Dream' sign on counter at KFC store, workers in background
2. Close-up of fried chicken
3. Wide of KFC store entrance
4. Tilt down from KFC poster to sign highlighting that speech and hearing impaired staff work in store
5. Close-up of sign
6. Wide of Anita Sony, Human Resources Director, Yum Restaurants International, walking through door
7. SOUNDBITE: (English) Anita Sony, Human Resources Director, Yum Restaurants International:
"We realised that the hearing impaired people need to have a normal life. They need to have a successful career within the organisation, so we started the KFC 'We Hear Every Dream' campaign. This is one of the first stores that we started last year, where we hire about 70 percent of hearing impaired people."
8. Tilt down of sign from KFC sign to poster reading: (English) "KFC Special Store - served by speech and hearing impaired staff"
9. Mid of KFC ordering menus
10. Mid of customers ordering food
11. Close-up of hearing impaired KFC staff
12. Wide of KFC Store Manager, Amnart Khachechit, at counter
13. SOUNDBITE: (Thai) Amnart Khachechit, KFC Store Manager:
"To be able to welcome them into our KFC family, there were certain necessary changes we had to make, such as the fire alarms having to be flashing red lights instead of just sirens."
14. Pan across staff and customers in KFC store
15. Close-up of ketchup pump
16. Mid of drinks machine
17. SOUNDBITE: (Sign language) Sukanya, KFC staff member:
"I was born deaf and I can't hear any sounds under about 90 or 100 decibels."
18. Mid of KFC worker serving food
19. Mid of fried chicken
20. Wide of serving counter
21. Mid of KFC "Special Store" sign on counter
22. SOUNDBITE: (Sign language) Sukanya, KFC staff member:
"When I first started here some of my co-workers were very helpful, they showed me how to do everything. I would observe them working and try to pick things up."
23. Pan across hearing impaired customer and member of staff using sign language
24. Pan across customer being given food
25. Mid of Suksan Suthibun, Manager, National Association of the Deaf in Thailand (NADT), looking through paperwork
26. SOUNDBITE: (Sign language) Suksan Suthibun, Manager, National Association of the Deaf in Thailand:
"The association will screen all the jobs first and check if the company is credible, if it has a good reputation and would be a good fit for deaf people."
27. Mid of customers using sign language
28. Close-up of cup on table
29. Various of customers eating and using sign language
30. SOUNDBITE: (Sign language) Suksan Suthibun, Manager, National Association of the Deaf in Thailand:
"The main problem that deaf people face in Thailand is getting a real job in a good company, because so few of them get access to higher education."
31. Mid of customer paying
32. Close-up of screen confirming customer order
33. Close-up of customer pointing to menu
34. Close-up of customer paying
35. Pan across customers ordering at counter
36. SOUNDBITE: (English) David Gunn, KFC Customer:
"I don't think it was any different from normal I would say, it was every bit the same as you would go into a normal KFC, I would say."
37. Various of woman eating
38. SOUNDBITE: (English) Anita Sony, Human Resources Director, Yum Restaurants International:
"We treat them equally, in terms of salaries, career growth and we believe that with the support that we give to them, whether it's training or development, one day we will have also a restaurant manager who is actually hearing impaired."
39. Pan from street to KFC store
40. Close-up of signs by store entrance
Many staff at some branches of the popular fried chicken chain are hearing impaired.
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