A German Internet Marketer tells his secret - http://www.the-next-revolution.com/
Then we move onto human resources planning – another pivotal factor. Let’s look at how you can do this. If you are several people, you can make an organigram, so that everyone is able to gain an overview of who is already there and how the whole thing is structured. An organigram can be very easily produced with Powerpoint – we also have training for those wishing to learn how to do this. This is one of the really useful capabilities that Powerpoint offers you. Just a few clicks, and your organigram is on the screen.
Then you should address the planning of staff – and it is very important that this covers the next three to five years. Why? Here is where you have to make a range of decisions: do I want to recruit staff? Do I want to have e.g. multiple locations with a larger number of staff? Do you want to build up a proper body of staff? If I’m going to be a sole trader the runs the business single-handedly online, am I aiming to grow the business to such an extent that I need to appoint staff in the future? Do I want that? Do I want to take on the responsibility? Do I want to build a company that has a hundred employees? Is that really my aim? Very clear questions, to be answered in the context of the next three to five years. If, for example, you say that in five years, you still want to be working alone, you must develop your business accordingly. This brings us neatly to the next point. If you say, “In five years, I want to have tripled my number of staff,” then you must also take appropriate action to make sure that this is the case. This is why human resources planning is such an important aspect of your business plan.
Naturally, you’ll also want to think about the professional development of your staff. How will you train your staff to ensure that your business goals are reached? What should this professional development actually involve? What do you imagine it to consist of? In my opinion, professional development is a crucially important success factor. I can’t say it is success factor number one – that would be you yourself, who you are, your attitude. But essentially, professional development is what gets you where you want to be. When you undertake personal professional development, you get to brush away the mental cobwebs and eliminate unhelpful beliefs and associated worries.
Many people fail to achieve any success because they are scared of being successful. This is too expansive a topic to delve into here. Just try to get started on your personal professional development, and then extend it to the rest of the firm.
I used to be a very poor salesperson. I had a rate of 100% - meaning that 100% of the people who talked to me on the phone bought nothing afterwards. This was because I spouted a lot of jargon and gibberish, which I’m sure you can imagine. After that, I thought constantly about how important it is to be able to sell well. There is a saying – “One has to be born a salesperson.” This is a steadfastly held belief in business. Another is the image of salespeople as nothing but door-to-door sales representatives - the low lives of the business world. If you want to find yourself alone at a party, all you need to do is tell people that you are a salesman. This is a negative perception you’ll have to deal with.
After my bad experience in sales, I sought out a couple of sales seminars, and that was the key. This is something I can whole-heartedly recommend: holding structured discussions about sales in order to really get to the bottom of what it’s about. You can learn some amazingly useful things by doing this. And to be very clear: if you are building a business which involves maintaining customer contact, where you are clearly focused on selling something, where you lead negotiations - send your staff to professional development courses and sales training seminars. You’ll be amazed at what you can gain. Naturally, this is something we also offer.