The Customer Show brings together six annual conferences and exhibitions to form one, combined event focusing on customer experience for leaders and managers in retail, banking & finance, cards & payments, big data, advertising & marketing and loyalty, as well as the providers of technology and services to these sectors
Today's consumer has vastly different and more sophisticated expectations of product, service, value and environment; making customer experience more important than ever.
One of the greatest challenges that businesses are dealing with is how to understand, engage, retain and win new customers. The customer experience is changing as consumers adapt and become more connected. Customers have moved to the digital world en masse, and companies haven't kept up. This digital revolution has created a new "path to purchase" for consumers.
Emerging technology, new players, disruptive strategies and changes in consumer behaviour are changing the retail and payments landscape and how to enhance customer experience. Retail and banking executives are increasingly viewing Big Data and analytics as the secret weapon they need to succeed in a highly competitive market and better understand their customers, operations and supply chains. Consumers are interested in personalisation and innovative interactions with brands.
Customer loyalty and customer experience is paramount because the customer is empowered when it comes to making a choice about how and when to interact with a brand. Connected customer experiences are being delivered online, in store and on the go with screen media, mobile apps and more but they must become seamless and consistent across all channels.
What each of these developments has in common is how technology is being used to connect with the consumer to extend and enhance a tangible branded shopping or customer experience.
So far the industry has only dipped its toe in the water with the risk of many companies being left behind. Right now, companies need to innovate and reinvent themselves with new digital technologies to create better relationships with their customers or risk being left behind by their competitors who are investing. Deep digital engagement is the future.
The Customer Show looks at how you can create a truly customer-centric business and better customer experience. The conference, seminars and exhibition will cover all the hot topics and technologies such as the overlapping issues of Multi-Channel Retail, Payments, Big Data, Loyalty, Customer engagement, Path to Purchase, Fulfilment and Digital technology.
The event will showcase companies with solutions and strategies designed to optimise every element of the connected customer journey (pre-commerce/commerce/ post commerce) on the "path to purchase". It's a one stop shop for building the customer centric business and improving on the customer experience.
It includes three conferences covering all aspects of the connected consumer journey and how to enhance and create an effective customer experience including:
Cards & Payments
The 19th Annual Cards & Payments is Australasia's leading conference and EXPO for retail banks and financial institutions, retailers, Telco's, transit and government focusing on payment innovation and solutions.
Recognised as Australia's pre-eminent conference in the retail calendar, over the last seven years Future Retail (Formerly Retail World) has brought together the industry's most influential business leaders and decision makers to challenge current thinking, unveil the latest innovations and shape the direction of retail and customer experience.
Customer Engagement is where senior marketing executives come to better understand, engage and retain their customers through the adoption and implementation of innovative customer strategies and solutions. This is the only event that covers the entire customer journey, focusing on enhancing customer experience.
The Customer Show has been formatted in a new style that allows attendees to tailor their content and that ensures sponsors, not only meet, but actually engage with, as many relevant attendees as possible.
For more information please visit http://www.customershow.com.au
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