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Marketing communications: The scope
 
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Learn more from https://www.oxfordlearninglab.com/p/marketing-communications Understand the difference between audience and market. Learn the importance of your stakeholders. More videos Digital Marketing Management for Social Media Managers - Udemy Course http://bit.ly/199BynX
Views: 49968 OxfordLearningLab
Ch 14: Introduction to Integrated Marketing Communications (IMC)
 
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Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!
Views: 48284 Transparency Marketing
21. RDD 2011 - International Marketing Communication Strategy
 
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Le DVD retransmet l'intégralité de la cérémonie au tarif de 15 €. L'ensemble des recettes seront reversées au Bureau des Etudiants de Poitiers en charge de l'organisation de la soirée. Merci de mettre votre chèque à l'ordre du « BDE ESCEM de Poitiers » Pour toute commande, contactez Audrey Bouguereau : [email protected] et envoyez votre chèque à son attention : ESCEM, 1 rue Léo Delibes BP 0535 37205 TOURS Cedex 3
Views: 826 escem
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 237299 ThoughtCatalyst
Master of Science International Marketing Communications Strategy
 
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Jennifer HAN Experience The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, School of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, [email protected], +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Views: 524 escem
Master of Science International Marketing Communications Strategy
 
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Milena Isabelle LAMBART & Benjamin OEZSANAY Experiences The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, school of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, [email protected], +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Views: 902 escem
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 123571 Tribus
Celsius International - Sales and marketing communications strategy for large organizations in EMEA
 
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Traditional market penetration analysis works well as a methodology for sales and marketing targeting, but it tends to break down at the top end of the market. We at Celsius International can help you optimise your sales activity and marketing communications for high potential accounts and prospects.
Views: 227 CelsiusInt
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1482975 Brian Tracy
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Perspectives on Communication Strategies of the International Olympic Committee
 
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Feb. 15, 2012: Perspectives on Communication Strategies of the International Olympic Committee The USC Annenberg Institute of Sports, Media & Society welcomes Françoise Papa, Université de Grenoble -- Stendhal, Emilio Peña, Director Olympic Studies Centre at Autonomous University of Barcelona, and USC professor William Morgan for a discussion of the strategic uses of media by the Olympic Committee and by cities and sponsors of Olympic Games. For more on USC Annenberg Institute of Sports, Media, and Society: http://aisms.uscannenberg.org/
Views: 375 USC Annenberg
Integrated Marketing Communications for International Marketing
 
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Overview of IMC issues and considerations for international marketing, designed for university students.
Views: 1575 MktgStudyGuide
Master of Marketing Communications
 
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Course coordinators of the Master of Marketing Communications, Dr Jennifer Beckett and Dr Danielle Chmielewski-Rainmondo explain how the University of Melbourne offers a truly unique, interdisciplinary and industry-focused degree. Current Master of Marketing Communications students Karen Liang and Claire Frost share their impressions of the program and why they chose to study at the University of Melbourne. Before moving to Melbourne, Karen studied art and business communication in Guangzhou, China. The Master of Marketing Communications builds on both of her interests. Claire is also passionate about marketing and the arts, combining study with a part time role where she manages the online marketing for Melbourne independent theatre company TBC Theatre.
Views: 9285 ArtsUnimelb
International Communications Strategy
 
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Launch of Silvia and Yang-May's book at The University of Chicago Booth Business School in London
Views: 601 XCulture100
Les métiers de la communication et du marketing à l'international
 
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ESTRI School for international careers Formation en management interculturel, communication et événementiel (niveau I RNCP | 5 ans post-bac) par Wilfried MERCKLEN, Directeur adjoint de l'ESTRI et Vanessa ELETTO, Référente professionnelle de formation
Views: 7123 ESTRI Lyon
25.RDD 2010 - International Marketing Communications Strategy
 
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Le DVD retransmet l'intégralité de la cérémonie au tarif de 15 €. L'ensemble des recettes seront reversées à la Croix Rouge pour Haïti. Merci de mettre votre chèque à l'ordre de la « Croix Rouge Française Séisme Haïti » Pour toute commande, contactez Audrey Bouguereau : [email protected] et envoyez votre chèque à son attention : ESCEM, 1 rue Léo Delibes BP 0535 37205 TOURS Cedex 3
Views: 144 escem
MSc Marketing, Management & Communication
 
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The MSc in Marketing Management & Communication offers highly professional training for international graduates who want to focus their professional careers and become managers in the field of Marketing and/or Communication. For more information, please visit: http://www.tbs-education.fr/en/programs/msc-programs/msc-marketing-management-communication
Views: 864 TBS
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107364 Brian G Johnson TV
Project Management: Creating a Communications Plan
 
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The project communications plan defines how you'll communicate and with which audience. Try our Award-Winning PM Software for free: https://www.projectmanager.com/?utm_source=youtube.com&utm_medium=social&utm_campaign=ProjectManagementCreatingaCommunicationsPlan Learn a few simple steps you can follow to create a communications plan for your project. Learn how to communicate with stakeholders and other audiences. All the best practices are right here.
Demystifying University Marketing and Recruitment Strategy - Tools and Techniques
 
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Lecture of Joachim Ekström (Uppsala University in Sweden) at the 7th GATE-Germany Marketing-Kongress (July 2015) in Bonn, Germany | http://www.gate-marketingkongress.de | Vortragsfolien: http://www.gate-germany.de/2015_eckstrom_strategy Developing strategies for Marketing and Recruitment (M&R) is both art and science. It can be extremely creative and fun but also a very, very frustrating experience. The latter experience is virtually guaranteed if you forget that you work in an academic environment and just try to copy how they do it in the business world (also known as The Dark Side). The lecture provides a framework for development of M&R strategies that works well in higher education. It demonstrates some very practical tools you can use when taking your marketing and recruitment to the next level and gives insight into how you can go from strategy to implementation using several examples. To the presentation slides: http://www.gate-germany.de/fileadmin/dokumente/angebote/Kongresse/Marketing-Kongress/2015/Ekstr%C3%B6m_Demystifying_Marketing_and_Recruitment_Strategy4.pdf
Views: 1138 GATE-Germany
PR Goals, Objectives, Strategies & Tactics
 
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This video explores PR strategies and tactics, in the context of the PR planning process. This video is part of a series that I developed for my Introduction to PR class at Bridgewater State University. Looking for the infographics I reference? You can find them linked on my website: http://www.melaniejoymcnaughton.com/how-to/
Views: 45946 Melanie McNaughton
Strategy of International Business
 
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Chapter 12
Views: 19819 Michael Nugent
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 306881 Jared Foster
International Marketing Communication
 
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P.O.Box 11465 - Jeddah 21453 KSA Tel. +966 12 651 1174, Fax. +966 12 653 1018 Email: [email protected]
The Real Estate Social Media Strategy for Maximum Reach and Engagement | #TomFerryShow
 
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In this episode of the #TomFerryShow, I’m tackling one of the most asked questions I hear: What should I be doing on social media? I’ll share with you my strategies to: - Stand out in a crowded space (Hint: #stopworthy) - Get ranked higher by the algorithms to ensure your content is seen - Schedule your posts for maximum impact I'll also share The Ideal Weekly Social Media Schedule and reveal the Cardinal Sin of Social Media you simply must avoid! Learn More: http://bit.ly/2Fxxi7q ------------ The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents! I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2G1mUS9 Get a FREE copy of my new book: http://bit.ly/2G5TJO8 Tom Ferry Coaching: http://bit.ly/2G5TJO8 Tom Ferry Events: http://bit.ly/2FltZ3a Join Tom's VIP List: http://bit.ly/2oRxrrI ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 52216 365 Careers
International Communication Strategies with YouTube by Hein & Mück
 
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Next Level Marketing Solution! Web is on! Social Media Impact! Viral Videos are the new black! During our congress tour through north of Germany and France people asked us to actually bring our knowledge about communication strategies into the web. Our first marketing session: International communication strategies with YouTube. BAM!
Views: 696 HeinMueckTV
7 Hilarious International Marketing Fails
 
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Owen's here to discuss 7 International Marketing Fails. Enjoy.
Views: 64312 DefinitelyOwen
International Communication Management (ICM)
 
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The International Communication Management (ICM) programme will make you an effective international communicator in a world in which external communications are becoming increasingly important, and much more complex. The programme combines theory with practice and focuses on the key areas of internal communications, marketing communications and corporate communications.
Integrated Marketing Communication - International Experience
 
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Dr .Siti Hasnah Hassan From Universiti Sains Malaysia
Executive Master's in Global Strategic Communications at Georgetown University
 
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The executive master’s in Global Strategic Communications takes communicators around the world to develop the skills needed to lead in an ever-changing market. Designed for current and emerging communications leaders, this yearlong program exposes students to diverse communications challenges through a blend of online learning and on-site residencies. Learn more about our executive master's in Global Strategic Communications program here: http://scs.georgetown.edu/departments/44/executive-master-of-professional-studies-in-global-strategic-communications/
Views: 19797 GeorgetownSCS
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
PR.I.MA: MSc Marketing & Communication, Specialization in International Marketing
 
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The graduation ceremony of the PRIMA class of 2011 took place in July 10th, 2013. Meet our graduates!
TANIA BIANCHI - international expert in communication marketing sales techniques
 
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International expert in COMMUNICATION marketing, telemarketing, sales techniques, motivation and personal empowerment. FOR OVER 20 YEARS - http://www.taniabianchi.com CORPORATE TRAINER and coach of managers and entrepreneurs. PUBLIC SPEAKER at conventions. AUTHOR of books, articles and audio-video training programmes. Guest at radio and TV shows. Certified expert in Sex Education and sexuality counsellor. MORE IN DETAILS: …………………………….. Bilingual. Of Italian origins, she lives in England. In 1995, she was awarded THE PROFESSIONAL CERTIFICATE IN MANAGEMENT, with emphasis on Marketing, Data Management, Market Research, Customer Service and Client Relations. In 2014, she was awarded the BACHELOR OF SCIENCE (HONOURS) in PSYCHOLOGY, with emphasis on Biological Psychology: exploring mind, consciousness, neurology and brain, Cognitive Psychology, Behavioural Psychology, Child Development, Social Psychology and Counselling. Her working career started in SALES. It then covered a wide range of experience and consultancies in commerce, tourism and industry as well as high-level PUBLIC RELATIONS. She is now CORPORATE TRAINER AND BUSINESS CONSULTANT, PERSONAL COACH OF MANAGERS AND ENTREPRENEURS, PUBLIC SPEAKER AT CONGRESSES, CONVENTIONS AND EVENTS, GUEST AT RADIO AND TV PROGRAMMES. IN OVER 20 YEARS, SHE HAS: TRAINED MORE THAN 6,000 EMPLOYEES AND MANAGERS of renowned commercial companies, small and medium-sized businesses, non-profit organisations and multinational corporations such as: FIAT and Lancia Divani & Divani - Natuzzi Group (the most recognized furniture brand in the world among consumers of luxury goods) The Charming Hotels & Resorts of The World Technogym - The Wellness Company (the international developer and manufacturer of fitness and sports training equipment) Soennecken (the historic German office products supplier) Figurella (the biggest international weight-loss-system organisation for natural body toning and shaping) Tour Operators, travel agencies, hotels, call centres, software distributors, cooperatives and banks.  TAUGHT IN NATIONAL HIGH SCHOOLS AND ACCREDITED TRAINING INSTITUTES on communication, direct marketing, telemarketing, sales techniques, customer service, corporate strategies,  creativity, motivation, personal effectiveness, human potential and organisational development. AUTHOR OF BOOKS, ARTICLES AND AUDIO-VIDEO TRAINING PROGRAMMES. For over 15 years, Member of CIM "THE CHARTERED INSTITUTE OF MARKETING" (the world’s largest professional body of marketing practitioners), she is now also Member (MBPsS) of BPS  "THE BRITISH PSYCHOLOGICAL SOCIETY" (a centennial institution, among the most authoritative in the world). In 2002, she was recognized as Licensed Master Practitioner of NLP in London by Richard Bandler (the co-creator of Neuro-Linguistic Programming). Member of ICAA, the "International Crime Analysis Association", with Forensic Professionals, Research & Training Divisions and Interventions Teams. HER PERSONAL TRAINING is with the best internationally-renowned experts in communication and the development of human potential such as: Robert Cialdini, Richard Bandler and John Grinder, Deepak Chopra, Paul McKenna, Ross Jeffries, Roger Callahan, John Gray, Robert and Kim Kiyosaki, T. Harv Eker, Anik Singal, Joseph McLendon III, Anthony Robbins,  Brian Tracy and Jay Abraham. EXPERT IN SEX EDUCATION AND SEXUALITY COUNSELLOR From 2002 to 2006, studied Clinical Sexology, Sexual Health and Sex Education in Milan. Member of A.S.I. "The Italian Association of Sexologists",  since 2010, she is on the Professional Register of the "Italian Federation of Scientific Sexology". With her scientific research “FEMALE SEXUAL FANTASIES: do they really differ from men’s and have they changed in time?”, was presented at the 16th Congress of the European Society for Sexual Medicine (ESSM) - 14th Congress of the European Federation of Sexology (EFS) in Istanbul, at the 23rd Congress of the World Association for Sexual Health (WAS) in Prague and appears in The WAS 2017 Abstract Book published by The Journal of Sexual Medicine. PHILANTHROPIST Founder and supporter of non-profit associations for solidarity and charitable missions. In 2011, she co-founded  the non-profit Cultural and Social Promotion Association "ANIMA ETICA" promoting ETHICS IN COMMUNICATION IN THE WORLD and in 2014, she went as a Reporter on a two-month, humanitarian expedition in the Amazon for "MISSION BRAZIL". HER INTERVIEWS APPEAR on the media press of: RCS MediaGroup newspapers and periodicals, Hearst Magazines (Cosmopolitan), Condé Nast (Vanity Fair), Arnoldo Mondadori Editore and Gruppo Editoriale L'Espresso  and broadcasters such as: BBC World, RAI, Mediaset, Deutsche Welle World, SKY and Discovery Real Time. Official Website: http://www.taniabianchi.com WOULD YOU LIKE A TRAINING COURSE, A CONSULTATION, AN INTERVIEW… WITH TANIA BIANCHI? Write to: [email protected]
Views: 15511 TANIA BIANCHI
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 123806 Graeme Newell
International Business and Marketing Communications
 
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Mehernosh B Pithawalla, General Manager - International Business and Marketing Communications, Godrej Security Solutions. We are launching Godrej Power play, the first of its kind initiative in India
Views: 83 HYBIZTV HD
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 46659 TVChoiceFilms
Marketing: Channels of Distribution
 
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Overview of marketing channels of distribution. What is a channel of distribution? What are the different types of channels? How to choose a channel of distribution? Using a channel of distribution decision matrix.
Views: 106828 Brian K. McCarthy
Education Abroad | Developing a Communication Plan
 
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It is important to develop a communication plan prior to studying abroad. VERIZON - https://www.verizonwireless.com/solutions-and-services/international-travel/ AT&T - https://www.att.com/offers/international.html SPRINT - https://support.sprint.com/support/international T-MOBILE - https://www.t-mobile.com/optional-services/roaming.html
Views: 558 USFWorld
Business Content Integrated Marketing Strategies
 
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Now your company can benefit from a well-coordinated program that uses multiple promotion methods in an integrated marketing campaign. By integrating your email copy, social media campaigns, blog posts, newsletters, PR, landing pages along with professionally written business content and refining it with analytical data; your marketing efforts will: • Generate more sales • Establish your knowledge and authority • Increase your brand awareness • Maintain a dialogue with your customers and prospects • Prompt Interaction with you
Views: 4761 Business Content
Marketing & Communications Manager - SDS Optic, Lublin
 
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SDS Optic, headquartered in Lublin, is a highly innovative growing biotech company, focused on the development of novel diagnostic strategies in the field of oncology. The company develops and innovates diagnostics solutions, responding to needs of patients with cancer and focusing on helping healthcare with faster and less painful diagnostics. Our Mission is „Lifesaving Innovations” and core technology is a disruptive breast cancer diagnostics optical microprobe to diagnose cancer biomarkers in real time and in a less invasive way. As part of our development plan and SME Instrument Horizon 2020 project we’re currently expanding our business team and looking for a highly motivated and talented specialist to work as: MARKETING & COMMUNICATIONS MANAGER Major Responsibilities: - Create and implement a wide range of communication activities to promote the Project and its results; - Campaign-based activities targeting oncology specialists and the general public to promote our innovative technology, as well as event-based activities with key partners to disseminate public results, attract potential partners and create future market demand; - Execute and manage introduced Plan of Communication (PoC); - Managing and executing branding & communication mix, incl. brands management & product management; - Managing social media channels and social media communications; - Public relations with partners and institutions, incl. oncology centers, associations, foundations, public & government offices; - Managing and executing global events plan, incl. fairs participations, conferences, scientific symposiums; - Trade Marketing, incl. printing materials, online, BTL, ATL; - Preparing reports and presenting data at the business team meetings; - Utilizing expert knowledge on marketing, product management, and communications strategies; Requirements: - Knowledge in the area of communication & PR, as well as branded marketing, is MUST; - Higher education in Marketing, Trade Marketing, International with several years’ work experience; - Experience in medical device/biotech or pharma industries are much welcomed and as a plus; - Highly energetic with hands-on experience in development and communicating innovative high-tech solutions; - High personal motivation with excellent organization and planning skills; - Willingness to learn and adopt new techniques; - Strong networking builder; - Good knowledge of written and spoken English; What we offer: - Working in a highly innovative, self-driven and growing biotech startup, executing SME Instrument project co-financed by the European Commission; - Competitive package and great atmosphere. APPLY here: https://www.pracuj.pl/praca/marketing-communications-manager-lublin,oferta,6432459
Views: 54 Phillip Poynton
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3801592 TED-Ed
5 Ways to Improve your COMMUNICATION Skills - #BelieveLife
 
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Good morning #BelieveNation! Today we're going to talk about 5 ways to improve your communication skills. $$$$ CHECK OUT MY BOOK $$$$ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ .:;$ JOIN MY #BELIEVE NEWSLETTER $;:. This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ .:SOURCES:. WHY https://youtu.be/3sy3oLFZ1QA HOW 1. https://youtu.be/eIho2S0ZahI 2. https://youtu.be/xLog5nIj6AE 3. https://youtu.be/c-uSqm05RrM 4. https://youtu.be/HAnw168huqA 5. https://youtu.be/meLbMg7ySU4 Shivam Arora: great work buddy..really love what your doing..i got a request for you..would you please make a video on "how to improve communication skills" cause you have got really awesome comm skills ..thanks man..good going .: COMMON QUESTIONS :. * What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 * How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear * Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo * Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k .: SUBSCRIBE TO MY CHANNEL :. If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters .: CAPTION THIS VIDEO :. If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=xr1q-uBtIH4 .: CONNECT WITH ME :. Leave a comment on this video and it'll get to me. Or you can connect with me on different social platforms too: Twitter: https://twitter.com/evancarmichael Facebook: https://www.facebook.com/EvanCarmichaelcom Google+: https://plus.google.com/108469771690394737405/posts Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. About: http://www.evancarmichael.com/about/ Coaching: http://www.evancarmichael.com/movement/ Speaking: http://www.evancarmichael.com/speaking/ .: VIDEO SCHEDULE :. Top 10 Rules for Success - Weekdays at 8pm EST: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM0VWRGYCfuUCdyhKfU733WX #Entspresso - Weekdays at 7am EST : https://www.youtube.com/playlist?list=PLiZj-Ik9MmM0-kQSSs3Ua5wExlz1HwRRs #BelieveLife - Sundays at 7am EST: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM207_RQCOPAwZdKYXQ4cqjV #EvansBook - Saturdays at 8pm EST: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM1tNSh0CjOsqIg1fw7bAPt4 Life with Evan - Sundays at 8pm EST: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM19tzfHH_VJOnghbfdRPZjS Thank you for watching - I really appreciated it :) Cheers, Evan #Believe
Views: 1059637 Evan Carmichael
MSc Corporate and Marketing Communications | Middlesex University in Dubai
 
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Start MSc Corporate and Marketing Communications this September. Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. www.mdx.ac.ae/cmc
Corporate Level Strategy
 
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Today we're focused on corporate-level strategy, answering the question, "Where we play and how will we win?". Watch our whiteboard session to understand the different types of strategies you can develop and how you can successfully implement them. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 36207 virtualstrategist

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