An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 111899 Tine Wade
In this A level Business revision video, we examine Place, part of the marketing mix. We examine the distribution strategies used by businesses to get products to consumers. Place is a key topic for the new AQA, OCR and Edexcel A level courses. A level Business Studies Revision from TakingTheBiz. See more of our videos: http://www.youtube.com/c/TakingTheBiz
Views: 6330 TakingTheBiz
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Todays LetsBlogging.com winner : Abhishek Bodke https://letsblogging.com/business-cycle-inflation-deflation/ Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 32812 Intellectual Indies
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 12334 365 Careers
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 831 Wilfred Martinez
Copy of Click to edit-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 919 Najiba Barahama
MARKETING MANAGEMENT #YouTubeTaughtMe This video consists of the following: 1. Concept of channels of distribution 2. Types of channels ( i.e. Consumer channels, business to business channels and service channels ) • Consumer channels i. Producer direct to consumer ii. Producer to Retailer to Consumer iii. Producer to Wholesaler to Retailer to Consumer iv. Producer to Agent to Wholesaler to Retailer to Consumer • Business to business channels i. Producer to Business ii. Producer to Agent to Business iii. Producer to Distributor to Business iv. Producer to Agent to Distributor to Business • Service channels i. Service provider to Customer ii. Service provider to Agent to Customer TAGS FOR VIDEO : what are channels of distribution why are channels of distribution important what are channels of distribution in business what are channels of distribution in marketing channels of distribution are classified in which two ways why are the channels of distribution different for different products how are the channels of distribution classified what are indirect channels of distribution what are direct channels of distribution what are the channels of distribution for services where do channels of distribution begin and end how do channels of distribution provide benefits for consumers how do channels of distribution benefit businesses how do channels of distribution differ from physical routes why do producers use channels of distribution what do you mean by channels of distribution what do you understand by channels of distribution how do exclusive and intensive channels of distribution differ what does channels of distribution mean what channels of distribution does apple use what channels of distribution does coca cola use what channels of distribution does pepsi use what channels of distribution does nike use what channels of distribution does microsoft use competitors have superior access to channels of distribution how many channels of distribution are there how to manage channels of distribution what is channels of distribution what is channels of distribution in marketing what is channels of distribution strategy why is channels of distribution important what is direct channels of distribution what is indirect channels of distribution what is multiple channels of distribution what is vertical channels of distribution how should distribution channels of industrial goods be designed what are different channels of distribution what are multiple channels of distribution what are the channels of distribution in agriculture what channels of distribution why use channels of distribution what channels of distribution will you use
Views: 27698 Sonu Singh - PPT wale
What's the best channel partner strategy? Selling a great solution to a willing market through the wrong channel is almost guaranteed to produce deeply-disappointing results. Marketers often use the term channel to mean tactic. Sales people, especially in B2B, use the term 'channel' to mean who you sell through. We're using the sales version on this occasion. But what type of channel do we want and what's the best type of channel partner strategy? Let me give you a super short primer, then in 60 seconds and 4 steps we'll show you how to set your channel partner strategy. At the end we'll also share a tool tip and show you how we use Funnel Plan to determine the best channel partner strategy.
Views: 15846 align.me
Sales & Marketing Channels, out now: https://goo.gl/7i8vL1 In this video, Michael White, co-author of Sales & Marketing Channels, highlights 5 considerations for your distribution strategy: 1. The market 2. The value proposition 3. Channel partners 4. Building out your 'go-to-market' model 5. Configuration ---------------------------------- Subscribe to our channel: https://www.youtube.com/koganpagebusiness?sub_confirmation=1 Facebook | https://www.facebook.com/KoganPage/ Twitter | https://twitter.com/koganpage Instagram | https://www.instagram.com/koganpage/ LinkedIn | https://www.linkedin.com/company/kogan-page_2/
Views: 132 Kogan Page
http://www.driveyoursuccess.com Looking to make a decision on whether to sell your products through a distributor or a sales agent? If so, then this video is exactly what you are looking for. The video explains how business-to-business (B2B) enterprises should go about choosing a B2B sales channel. First, it starts by defining the pros and cons of selling products through a distributor versus selling products through a sales agent. The pros of selling through a distributor include benefiting from the distributors network of salespeople, their contacts, their knowledge and their market insight. The cons of selling through a distributor include not knowing the final pricing customers see, not fully understanding where your company fits in the distributor's priorities and not knowing what types of mark-up or margins the distributor is taking. In terms of the sales agent, the pros are that you only have to pay a sales agent a commission on the sale. Also, you don't have to worry about who provides pricing to your customers. When selling through a sales agent, you control the pricing your customers see which means you control market pricing. However, the cons of selling through a sales agent or sales firm include the fact that many aren't committed long-term. Some sales agents aren't product specialists and some will sell anything to anybody. Finally, the article explains why using benchmarks and key performance indicators is so important when measuring the success or failure of your B2B sales channel - whether it is selling through a distributor or a sales agent.
Views: 13021 Ian Johnson
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman explains logistics and the various distribution and logistics strategies. logistics, distribution channels, logistics management, distribution channel strategy, logistics services, reverse logistics, logistics training, product distribution strategies, sales distribution strategies, parts logistics, logistics information warehouse, logistics definition, exclusive distribution strategy, integrated logistics, total logistic control, meaning of logistics, logistics training, http://www.lifecycle-performance-pros.com
Views: 39307 Victor Holman
http://FilmSpecific.com When looking for Film Financing, you need a solid Business Plan for your film containing a realistic Film Distribution Strategy. Subscribe: http://goo.gl/IAozOi Let's Connect: Like us on FaceBook: https://www.facebook.com/FilmSpecific Follow us on Twitter: https://twitter.com/FilmSpecific Become one of the readers of our Blog: http://independentfilmblog.com/ Contact info Website http://www.FilmSpecific.com http://www.IndependentFilmBlog.com Learn more about becoming a member of Film Specific: http://www.FilmSpecific.com/public/10.cfm Download our free Film Specific app here: http://itunes.apple.com/us/app/film-specific/id414856032?mt=8 Subscribe to your YouTube Channel: http://goo.gl/IAozOi 0:19 business plan 0:29 realistic distribution strategy 0:33 how you plan to generate revenue revenue on your film om the first is through Videos that helped our thousands of viewers: #Leveraging Your Short Film To Grow Your Audience http://goo.gl/MlWv9R #How to Attract Film Financing By Leveraging Your Short Film http://goo.gl/cagTba #Finding Revenue Projections For Your Film's Business Plan https://www.youtube.com/watch?v=J_P0VHlUt6E #Film Business Plans: 5 Biggest Mistakes http://goo.gl/3OOo1i 0:59 traditional distribution platforms and the second is through non-traditional or what I call 2.0 distribution platforms 1:29 traditional retail DVD so the DVD's that you see in the stores 1:37 platforms are the traditional distribution platforms 1:41 1:50 we've also come across for more distribution platforms 2:05 to earn revenue on your film so 2:44 promoting your business plan to potential investors 3:37 planning to release it digitally on the Internet 4:04 these potential investors who are reading your business plan so within 4:24 what's your strategy for maximizing your revenue 4:50 whatever path you choose you need to clearly communicate
Views: 6904 Stacey Parks
Welcome to the Vodcasts of the IUBH correspondence courses (http://www.iubh-fernstudium.de). International Marketing explained by Dr. Caterine Fox. Find more about our Distance-Learning Program: http://www.iubh-fernstudium.de
Views: 2935 IUBH Fernstudium
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Distribution Channel Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches distribution channel strategy. How do you build a distribution channel strategy? How do channels change through the tech adoption lifecycle? What channels do you build first? How do you decide? More information: http://www.tonyseba.com
Views: 20850 Tony Seba
Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
Views: 9918 MaRS Entrepreneurship Programs
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 319707 ThoughtCatalyst
This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus of the clip is on the 'place/distribution' element of the marketing mix used by businesses to persuade consumers to buy their products. HSC Business Studies ***** LEGAL DISCLAIMER: Regarding Copyright Law Any video from our channel may or may not at any time contain in full or in part, a series or multiple series of derivative works which are LEGAL under FAIR USE LAW. The "Fair Use" Provisions outlined in Title 17, Chapter 01 Article 107 of the US Copyright Law states the following: Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, INCLUDING SUCH USE BY REPRODUCTION IN COPIES or phonorecords or BY ANY OTHER MEANS specified by that section, for purposes such as criticism, comment, NEWS REPORTING, TEACHING (including multiple copies for CLASSROOM USE), scholarship, or research, is NOT an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: (1) the PURPOSE and CHARACTER of the use, including whether such use is of a commercial nature or is for NON-PROFIT educational purposes; (2) the NATURE of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) THE EFFECT OF THE USE UPON THE POTENTIAL MARKET FOR OR VALUE OF THE COPYRIGHTED WORK. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. SYNOPSIS: DMCA Takedowns are HARASSMENT when initiated by a copyright holder for the purpose of using their copyright to infringe upon the Constitutional Rights of others (see also: Bill of Rights, US Constitution) by way of malicious attacks and are in direct violation of Fair Use Law. It makes clear that there are no laws against file sharing, uploading, downloading, redistribution, derivative works, etcetera and the list goes on. There are only laws against using said works in such a way that would do harm to the copyright holders character or profits; as more clearly outlined in the entirety of TITLE 17, CHAPTER 1 — SUBJECT MATTER AND SCOPE OF COPYRIGHT: Articles 101 through 122. In Short: THIS VIDEO DOES NOT INFRINGE UPON ANYONES COPYRIGHT!
Views: 31499 Chris Gray
#growyourbusiness #revenuegrowth #salesmotivation Revenue Growth Strategies - Where to Grow Your Sales. In this video I cover four revenue growth strategy that you sales team can focus on to boost their sales and pipeline. For more sales training tips on selling, go to http://www.VictorAntonio.com
Views: 139145 Victor Antonio
I had a quick business meeting with Quincy Avery where we discuss how they can expand their brand, work on content distribution, and what social media strategies they should use in the future! — ► Check out my main YouTube channel here: http://www.youtube.com/c/garyvee ► Find #AskGaryVee Here - https://www.facebook.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Follow me online here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com
Views: 35833 GaryVee Archives
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1427331 Evan Carmichael
.. This video consists of the following: ● the concept of distribution channels ● as well as the factors which affect these channels directly or indirectly: 1. Consideration related to product i. Unit value of product ii. Standardized or customized product iii. Perishability iv. Technical nature of product 2. Consideration related to market i. No. of buyers ii. Types of buyer iii. Buying habits iv. Buying quantity 3. Consideration related to manufacturer i. Goodwill ii. Desire to control the channel iii. Financial strength 4. Consideration related to Government i. Regulations and policies 5. Other factors i. Cost ii Availability of channel iii. Possibilities of Sales IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] ↓↓↓ ○○○○ Tags in this video ○○○○ ↓↓↓ are distribution channel firms that help a company what are distribution channels what are distribution channels in marketing why are distribution channels important what are distribution channels in business what are distribution channel members what are distribution channels in tourism what are distribution channels in hospitality what are distribution channel strategies what are distribution channel functions how do distribution channels add value how do distribution channels work why do distribution channels exist how do distribution channels function how to do distribution channel what role do distribution channel intermediaries fulfill do services have distribution channels how to do distribution channel analysis what does distribution channel mean how does distribution channel work what does distribution channel mean in marketing how does distribution channel add value what does distribution channels mean in business what does distribution channel what does distribution channel include what does a distribution channel accomplish for a company how does the distribution channel affect marketing decisions how does traditional distribution channel works how have distribution channels changed over time how distribution channel works how distribution channels in marketing how fmcg distribution channel works how to improve distribution channel how to manage distribution channels how to increase distribution channels how to develop distribution channels how to change distribution channel in sap how to motivate distribution channel members how to design distribution channel what is distribution channel what is distribution channel in marketing what is distribution channel in sap what is distribution channel management what is distribution channel in sap sd what is distribution channel strategy what is distribution channels in business what is distribution channel structure what is distribution channel in marketing definition what is distribution channel pdf what distribution channel does amazon use what distribution channel does coca cola use what distribution channels does starbucks use what distribution channel does apple use what distribution channel does tesco use what distribution channel does nike use what distribution channels does mcdonald's use what distribution channels are used by next what distribution channels what distribution channels do companies use which distribution channels does taza use which distribution channel is best who are the distribution channel members who is jobber in distribution channel why distribution channel is important why companies use distribution channels why direct channel distribution distribution channels in marketing, distribution channel of pepsi, distribution channel management, distribution channel strategy, distribution channel design, distribution channel of p&g, distribution channel of starbucks, distribution channel conflict, coca cola distribution channels, types of distribution channels, distribution channel, distribution channel marketing, international distribution channel, channel master distribution amplifier, channel of distribution factors affecting channels intermediaries middlemen
Views: 3864 Sonu Singh - PPT wale
What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. Selecting the right channel is critical for any business -- products often fail because the company chose the wrong route to market -- but when designing a distribution strategy, one should never begin with the sales channel itself. A properly designed sales channel, shares a16z general partner Ben Horowitz, is a function of your product and your target customers or market; and in this video he shares a simple formula for thinking through all this, as well as a simple case study for how it can play out in practice. See also this post: https://a16z.com/2017/06/09/distribution-model-sales-channels/ credits: music by Chris Lyons; all trademarks are the property of their respective owners
Views: 10471 a16z
The following video explains the benefits of customer consolidation through distribution sales channels. Most companies see distribution as a means of accessing another market they themselves can not access. Either that market is in a different country or industry. However, in our example, we have a company that has too many customers and needs to use a distribution channel in order to reduce their costs of sales. By consolidating the company's customer base, the company is able to reduce its cost of sales. Instead of servicing hundreds of customers with small volumes on each order, the company decides to use a single distributor in order to lower their service costs. For example, let's assume a company sells to 100 customers in a given market. Each of these customers purchases no more than two units per order. The costs of servicing these 100 customers is substantial. In this case, there are 100 shipments to manage, 100 invoices to generate and 100 receivables to collect on. These aforementioned costs are just the costs after the sale. Additional costs before the sale include the salesperson having to handle 100 incoming calls, 100 inquiries and 100 customers. In addition, there are also customer service costs and after-sales support costs that pertain to providing status updates on deliveries and or managing returned product. The company decides to use a single distributor who is then tasked with servicing these 100 customers. Therefore, the company makes one single shipment of 200 units to one location. They generate one invoice and collect on one receivable. They reduce their costs of sales and free up valuable sales and customer service resources. This approach is similar to vendor consolidation. In this case, a company reduces its vendor base and then lowers its costs by using its economies of scale to lower pricing among a select few vendors.
Views: 2702 Ian Johnson
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k Channel intermediaries include those businesses that assist in transferring between the producers and the ultimate consumer. In this video I'll describe those two channel intermediaries: wholesalers and retailers.
Views: 29616 Alanis Business Academy
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Views: 43201 Goyal Bros. Prakashan - Video Lectures
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 88927 Tine Wade
Find out more about the types of online distribution channel. These are the tools that we can use for direct online distribution and you will also learn how to define your distribution channel using the online marketing plan. Online Distribution Channels One of the main purchasing channels for tourists" In the tourism sector, online distribution is essential ADVANTAGES - «One to one marketing». - Customise travel products & services. - Companies with specialised products and clients can access the global market. - Development of new services. - Always open: «24 hours / 7 days per week / 365 days». - Improved corporate image. DISADVANTAGES - Cultural barriers: information, trust with payments, etc. - Perceived complexity of purchases. - Purchase is not a fun activity. - Customer -- Seller interactivity is not complete. - No advice given. Two types of online distribution channels in the tourism market Tourism product (seller) Hoteles, rent a cars, eventos, atracciones turísticas: Hotels, rent a cars, events, tourism attractions Direct Channel. The website is the shop window. The sales strategy is oriented towards: - Increasing traffic on the website. - Encourage the user to make a purchase. Indirect Channel (retail agency, Tour Operators, etc.) Direct online distribution. The essential tools to attract potential customers Private financing: SEO, SEM, E-mail Marketing; Ads from affiliated networks; Viral Marketing; Guerrilla Marketing; Mobile Marketing; Social Media Search Engine Optimisation Web positioning. Most widely used Internet search engine: Google. Search Engine Marketing Situating our website among the "sponsored results". In search engines, the website appears highlighted in the right hand margin of the page and sometimes at the top of the natural results. The advertiser pays when the user clicks on their link. Most used: Google Adwords. "E-mail Marketing": The information is sent out to a list of email contacts. It is widely used. To get good results and generate business, you need to: 1. Create a database of email addresses. 2.Prepare the email content well and then send it. 3.Follow up and track. NEVER use mass mail advertising without the customer's consent to receive such information. "Affiliated networks adverts": Online advertising through a network of partners: affiliate's websites or blogs. Involved in this type of advertising: advertisers, affiliates, platforms (webpage, blog, user community, forum...) and commission agents. "Viral marketing": "Word of mouth". Techniques for increasing the brand image of the company. "Guerrilla marketing": Very useful for companies that have low incomes. The techniques are usually directed at specific market niches. Most usual techniques: Publishing of expert content. Sending newsletters. Creating a blog. Bluejacking: promotional messages via Bluetooth to PCs and mobile. Active participation in Forums "Mobile marketing": Marketing through portable devices. Sending SMS or MMS messages for specific promotional campaigns. Advertising on mobile Apps. "Social media": Involves the use of social media as a channel to promote tourism. Users generate their own contents on Facebook, You Tube, Twitter... Define the distribution channels "online marketing plan". This document sets out the goals and strategies of the company in the digital environment. You must: Identify the target market -- the audience that you are directing your tourism product or service at. Specify the platforms or means you will use to reach this audience. "Scope": Define the main strategy variables that will define the presence of your company on the web: current situation, competitors, clients, objectives and strategies of the web presence. "Site": Define what your website should be like. It must be a fully customer-oriented website. Analyse the following factors: From strategy "Attract the clients": domain, design & positioning. From strategy "Marketing Mix": product strategy, price strategy, communication strategy & distribution strategy. From strategy "Retain": structure, velocity, navigability & interactivity. "System": Define the technical aspects of the website: software, hardware, communication protocols, content management, system maintenance, web administration and payment systems. "Synergy": Integrate the offline and online strategies of your company. Detail the pricing strategy that you will apply in each of the chosen distribution channels, both online and offline.
Views: 13405 Tourism Business Portal
Today consumers are demanding. They expect merchandise to be available online, but also a trustful and impeccable in-store service. To remain competitive, businesses must therefore act fast and smart. Illustrating his thoughts with inspiring example from some of today’s largest retail players, Kilian Wagner, CEO of a very innovative Swiss start-up, gives us insights on his retail strategy and on how Omni-channelling might just be the quiet revolution we have all been waiting for. Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry. CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria and Switzerland, operating 17 own flagshipstores, proprietary online channels and more than 20 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey & Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 79564 TEDx Talks
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 232081 Soma Datta
Learn the best Distribution Strategies for video on YouTube. This video will show you how to use YouTube for business and distribute your videos across multiple platforms using syndication platforms and social bookmarks. Check it out and make sure to CLICK LIKE if you learned something! Get Your Free Video Creator's Checklist Here: http://contentcreatorslounge.com/youtube-creators-checklist The Best way to get more traffic to your YouTube videos is using Syndication platforms! Less than 3% of YouTube video creators do this, so by syndicating your videos you will be ahead of 97% of all the YouTubers out there! Check out the video to get a few best tips when syndicating your videos for FREE! See the Full Webinar Here: http://youtu.be/LkEwITvEPFI -------------------------------------------------------------- RESOURCES FOR RELEVANT CONTENT RESEARCH: http://quora.com http://yahooanswers.com http://youtube.com -------------------------------------------------------------- KEYWORD RESEARCHING TOOLS: http://keywordtool.io/ http://adwords.google.com -------------------------------------------------------------- SYNDICATION PLATFORMS TO SUBMIT YOUR YOUTUBE VIDEOS: http://digg.com/submit http://stumbleup.com http://reddit.com http://list.ly/ https://pingler.com http://boingboing.net/suggest.html -------------------------------------------------------------- GET YOUR FREE YOUTUBE VIDEO CREATOR'S CHECKLIST HERE: http://contentcreatorslounge.com/youtube-creators-checklist JOIN THE CONTENT CREATOR'S LOUNGE COMMUNITY: http://contentcreatorslounge.com -------------------------------------------------------------- Distribution Strategies for Video: How to Use YouTube for Business in 2015 https://www.youtube.com/watch?v=wJt8-peVbDw How to use YouTube for Business: Video SEO Tips for 2015 - OFFICIAL PLAYLIST LINK https://www.youtube.com/playlist?list=PLOME1Do9qCVlqWdXE3IEzOpUJLtz5AZHS -------------------------------- DreamSync: Audio video sync software for Mac OS X https://www.youtube.com/watch?v=7zMUoUXhYwY -------------------------------- Jon Acosta's YouTube Channel: https://www.youtube.com/user/thejonacosta -------------------------------- To see Jon's Video Production Company: http://www.acostaproductions.com -------------------------------- Visit Jon's blog site for more information: http://www.jonathanacosta.com -------------------------------- Follow Jon on Twitter: http://twitter.com/thejonacosta -------------------------------- Check Jon's Facebook Page: http://www.facebook.com/dreamsyncapp -------------------------------- Add Jon on LinkedIn: http://www.linkedin.com/in/jonacosta To book Jon as a guest speaker, please email: [email protected] Search Terms: “why use youtube”, “how to use youtube for business”, “how to use youtube”, “youtube video tips”, “how to make a training video”, “shooting video with dslr”, “online video maker”
Views: 411 Jon Acosta
In this video, we will show you how to create a Go To Market Sales Strategy and Territory Growth Plan that is customized to your fit your company's needs. This is meant for any small to medium-sized business. Even companies with only 1 employee!
Views: 52028 Executive Strategy Group
from Prof Tim. Richardson, Seneca College and University of Toronto
Views: 2256 Prof. Tim Richardson
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 23289 365 Careers
That is, order entry points distribution channels in marketing are a key element of your entire strategy. What is distribution strategy? Definition and meaning businessdictionary definition strategy. It can include wholesalers, retailers, distributors and even the internet itself what is meaning definition of distribution strategy in hospitality industry? Distribution determines when through which channels to sell a plan created by manufacturing department company that outlines how aims make its products available intensive form marketing under there are various advantages. Mba skool distribution channel investopedia. What is a distribution strategy? Definition of 'intensive distribution' the economic times. Distribution strategy definition glossary for hotel revenue xotels. What are the various distribution strategies for a company? What is channel strategy? Definition from whatis. Googleusercontent search. Of tiers being defined by the middleman between original seller and ultimate buyer some of important types distribution in international market are 1. A distribution channel helps you expand your reach & grow revenue channels of varying length exist in modern businessa direct describes a situation which the producer sells multi retailing is marketing strategy that offers customers choice true covers purchases from store, website. Distribution strategy? Definition and meaning. Related definitions prior to designing a distribution system, the planner needs process of setting out broad statement aims and objectives channel is strategic level decision. All competing brands, it is said that the firm using an exclusive distribution strategy. In two tier distribution, the vendor sells to a 3 apr 2015 distribution channel, or marketing consists of channels are also known as 11 jun 2012 how many times have you heard marketers talk about creating strategy? You can probably count numbers on one more specifically, company's strategy is largely defined by decisions number and type customer interfaces. The management dictionary covers over 7000 business concepts from 6 a distribution channel is chain of businesses or intermediaries through which good service passes until it reaches the end consumer. For product focused companies, establishing the most appropriate distribution strategies is a major key to success, defined browse definition and meaning of more terms similar strategy. Html url? Q webcache. The challenges with channels of distribution for retail businesses the totality all forms a network. Distribution (business) wikipedia. Distribution strategy? Definition and meaning what is distribution strategiesmarketing dictionary. What is distribution channel? Definition from whatis. How to create a distribution strategy that actually makes moneydistribution channels in marketing what is direct channel of distribution? The definition multi retailing encyclopedia business terms types intensive, selective and exclusive. Type, definition 14 mar 2017 distri
Views: 3 Lanora Hurn Tipz
Learn how to distribute a film or web series using FilmBreak: a virtual film studio that lets film fans connect with their favorite filmmakers (http://www.filmbreak.com/). In this episode, Film Break President Taylor McPartland discusses the how the Film Break team can help you plan your distribution strategy. Please enjoy this free course by CreatorUp (https://creatorup.com/) the online web series school where you can learn to make and market new projects. About FilmBreak: FilmBreak aims to be the world's largest virtual studio, offering filmmakers a fully integrated online solution complete with marketing, financing and distribution capabilities. FilmBreak's key differentiators are its Hype Meter -- an elegantly designed audience aggregation tool that allows filmmakers to actively build, engage and monetize their audience -- and the FilmBreak Score, a proprietary algorithm used to score projects. About CreatorUp: CreatorUp! is the online web series school where creators can learn how to make new projects. What's the story with CreatorUp!? We're University of Southern California (USC) Film School graduates who loved the creative collaboration experience we had in film school so much that we wanted to keep it going every day, and thanks to the internet, we can! But in a YouTube age, we're doing it for all kinds of projects that get seen online. Our teachers have making web projects down to a science since that's just what they do - and they love meeting new creators and helping them make their own projects, just like we did with our friends in film school. We're working with you every day to find out what you want to learn, and putting it with everything that was great about film school - the creative freedom, the joy of making something your own, the passion of realizing a vision, and the fun of working together and getting instant reactions to your projects. So! What's your next project going to be? And how can we help you get it done and out there into the world? More Live CreatorUp Courses Include: How to Distribute and Make Money with Your Web Series https://creatorup.com/products/promotion/how-to-distribute-a-web-series/ How to Build Your YouTube Channel into a Business: https://creatorup.com/products/promotion/how-to-build-a-youtube-channel-into-a-business/ How to Build YouTube Subscribers: https://creatorup.com/products/promotion/how-to-build-youtube-subscribers/ How to Get Your First 10,000 Views: https://creatorup.com/products/promotion/how-to-get-your-shows-first-10000-views/ How to Meet Your Kickstarter Goal: https://creatorup.com/products/promotion/how-to-crack-the-kickstarter-code/ How to Plan Your Web Series Production: https://creatorup.com/products/production/how-to-producing-a-web-series/ How to Develop and Pitch Your Web Series: https://creatorup.com/products/production/how-to-develop-and-pitch-your-web-series/
Views: 536 CreatorUp
http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 35445 Fanatics Media