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Erica Corbellini e Stefania Saviolo - " What defines Luxury brands today?"
 
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Erica Corbellini, SDA Professor of Strategic & Entrepreneurial Management, and Stefania Saviolo, SDA Professor of Strategic & Entrepreneurial Management, explore the growth and segmentation of luxury brands in developed vs. developing markets and the impact the digital world is having on how these brands market and sell their goods. They also discuss how Italy's fashion and textile industry maintains its dominance in this increasingly competitive global industry.
Introducing #MaFash
 
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Erica Corbellini and Stefania Saviolo present the MOOC in Management of Fashion and Luxury Companies, available on the Coursera platform at https://www.coursera.org/learn/mafash
Views: 465 UniBocconi
#HotTopics in. A chat with Stefania Saviolo, MAFED Faculty | SDA Bocconi
 
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We asked SDA Bocconi Faculty to touch upon #HotTopics in their areas of expertise. Stefania Saviolo, MAFED Faculty of Strategic and Entrepreneurial Management, shares cutting-edge knowledge and insights on Communication Trends that will Define the Fashion Companies Future Agenda. To delve deeper, visit: www.sdabocconi.it/mafed To find out more about SDA Bocconi: http://www.sdabocconi.it/en SUBSCRIBE to our channel: https://www.youtube.com/user/SDABOCCONI Facebook: https://www.facebook.com/sdabocconi/ Twitter: https://twitter.com/sdabocconi Linkedin: https://www.linkedin.com/company/sda-bocconi-school-of-management
#HotTopics in. A chat with Erica Corbellini, MAFED Faculty | SDA Bocconi
 
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We asked SDA Bocconi Faculty to touch upon #HotTopics in their areas of expertise. Erica Corbellini, MAFED Faculty of Strategic and Entrepreneurial Management, and Adjunct Professor of Management of Fashion Companies at Bocconi University, shares cutting-edge knowledge and insights on Communication Trends that will Define the Fashion Companies Future Agenda. To delve deeper, visit: www.sdabocconi.it/mafed To find out more about SDA Bocconi: http://www.sdabocconi.it/en SUBSCRIBE to our channel: https://www.youtube.com/user/SDABOCCONI Facebook: https://www.facebook.com/sdabocconi/ Twitter: https://twitter.com/sdabocconi Linkedin: https://www.linkedin.com/company/sda-bocconi-school-of-management
Etv - Luxury Brand Management | Executive Education
 
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Entrevista transmitida no Económico TV a Helena Ferreira Pinto, coordenadora do curso de Luxury Brand Management, uma parceria entre o ISEG/IDEFE e a London College of Fashion - University of the Arts London
Views: 711 ISEG Lisbon
Going Green : The Future of Luxury
 
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It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands. This week The Luxury Channel investigates the industry's response to our changing world. We meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury, attend luxury industry summits in Monaco and Delhi and visit the 1.168 luxury eco fair in Paris to find out how luxury leaders are tackling issues of sustainability. In this programme we find that the world of luxury is changing fast, and might even provide some solutions to global challenges. http://www.theluxurychannel.tv http://www.facebook.com/pages/The-Luxury-Channel/291950065809
Views: 28673 TheLuxuryChannel
Richard Breeden - Managing Director - Fashion, Architecture & Building Services
 
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Richard talks about his group of brands and the EMAP vision, culture.
Views: 178 Emapcareers
Designer versus Brand. Who rules?
 
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The news of the departure of Frida Giannini, Gucci’s designer of the last 10 years, has reignited the debate about the relationship between luxury brands and their external designers. In the latest #MaFash videoblog Stefania Saviolo, Director of the Luxury & Fashion Knowledge Center at SDA Bocconi, talks about the growing role and importance designers have taken up within brands, widening the scope of their activities and becoming themselves stars and icons, and how maybe it is time for a more balanced relationship.
Views: 439 UniBocconi
Video/The New Role of Fashion Shows in Brand Strategy
 
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Aimed at wider audiences and a part of brands’ storytelling, as Milano Fashion Week kicks off today the fashion shows will be consolidating their new role as of recent years, as explains in this video Paola Cillo of the Department of Management &Technology. Fashion shows have in fact taken up a new role in in company strategy and are now aimed at a wider audience (the general public and consumers and not just journalists or buyers) thanks also to the fact that images of shows can now be shared, and commented, immediately on the web and social platforms. Fashion shows are also no more simply a commercial tool but are now part of a brand’s wider storytelling strategy. And they have become more and more real pieces of art – where the true content is not so much the product but the messages that the designer wants to convey about the brand.
Views: 596 UniBocconi
Wharton Global Forum Paris 2013: Attracting, Cultivating and Managing Talent in the Luxury Sector
 
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LVMH - a world leader in iconic luxury brands - has established an environment in which creativity is valued, leveraged, and cultivated. This panel brings visibility to how LVMH has established a corporate culture where creativity permeates the organization, and how this culture advances employee recruitment, retention, and overall success, not only of LVMH`s 100,000 staff members worldwide, but the corporation as a whole. Moderated by Wharton Dean Thomas S. Robertson, this panel includes Pauline Brown, WG`95, Chairman of North America, LVMH Inc., Chantal Gaemperle, Executive Vice President of Human Resources and Synergies, LVMH Group, and Pierre-Yves Roussel, WG`93, Chairman and CEO, LVMH Fashion Division.
Views: 3344 Wharton School
Stefania Saviolo - LUXURY CONSUMER INSIGHT (ITA)
 
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Stefania Saviolo  Director, MAFED- SDA Bocconi LUXURY CONSUMER INSIGHT Luxury consumer's behavior in PR China, Italy and United States
Views: 910 FondazioneAltagamma
Fashion retail strategies: is omni-channel the future?
 
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#MaFash - 03 Omni-channel is currently the buzzword in the business of fashion for retail and marketing activities. But just how widespread is it today among brands and how successful is it really as a strategy? In the new episode of the #MaFash videoblog Stefania Saviolo, Director of the Luxury & Fashion Knowledge Center at SDA Bocconi, explores and explains.
Views: 1246 UniBocconi
Luxury Fashion Designer Romero Bryan @ LFW13 (Interview)
 
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Luxury UK Fashion Designer Romero Bryan gives rare insight into the brand RB at London Fashion Week on Monday 16th Sept 2013. Also featured is coverage of his Mercedes-Benz AFRICA FASHION DAY BERLIN CATWALK SHOW SS14.
"Italian Fashion"  - "Generational Shift"  in Italian Fashion System  -  "Osservatorio Italia"
 
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Large part of Italian Fashion brands are managed by one singular man, and in many cases there are not heirs able to pick up the baton. In a very next future Italian Fashion system will face the big problem of the generationa shift. Salvo Testa, professor at Bocconi University, in Milan, helps us to better undertand this problem, also showing a couple of successful examples. "Osservatorio Italia" & "Italian Fashion" are two programs of "Stile Italia Tv" and "Leisury Tv", realized by Danilo della Mura, produced by "Stile Italia Tv" and "Leisury Channel"
Views: 48 Stile Italia Tv
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
 
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http://www.youwillrich.net/shop/detail/the-luxury-strategy-break-the-rules-of-marketing-to-build-luxury-brands-3024/
Views: 1036 Nguyen kinh luan
Back to the future: the return of made-to-measure in fashion
 
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Fashion brands are experiencing a growing request for custom-made clothes and accessories. In the latest #MaFash videoblog episode, Erica Corbellini, Director of the Master in Fashion, Experience & Design Management (MAFED) at SDA Bocconi, talks about the recent growth and success of made-to-measure and of bespoke and explains the opportunities and benefits they offer to both brands and to customers. #mafash14
Views: 441 UniBocconi
How Fashion StarUps must focus on Digital Content Mkt to drive performance
 
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Cómo acelerar el crecimiento de tu fashion startup teniendo como foco el marketing de contenido digital. Ponente experto: Antonio Mañas de Orduña CEO en StyleLovely.com. Ponente emprendedor: Helena García Soto CEO & Founder de la fashion startup www.madaish.com. Mundo Fashion: Bloggers de moda: Checosa, Night non Stop y Pompas de Shampoo, Marcas de moda: Coolthesack http://www.coolthesack.es/ Más información en http://fashionbiz20.com/events/how-fashion-starups-must-focus-on-digital-content-mkt-to-drive-performance/ 26 Nov 2014 Telefónica Flagship Store https://fashionbiz20.com/ https://ecommfashion.es https://fashionstartupawards.com https://www.meetup.com/es-ES/FashionBiz2-0-Mad/ Gracias Cheers !!!
Views: 135 Fashionbiz2.0
Master Class by former CEO of ARMANI Denis Morisset, ESSEC Alumnus
 
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http://www.essec.edu/asia | ESSEC Asia Pacific - Singapore Campus. Within three decades, the luxury sector has transformed into a very important industry where strong brands and conglomerates have progressively taken the lead over the family houses. Here are some of the questions that will be discussed during this master class, led by Denis Morisset: - What justifies this impressive evolution? - Why do luxury brands seem to be more resilient to crisis than other brands? - What differentiates luxury brand management from traditional brand management? - How can this industry remain exclusive and continue to create dream factors while increasing sales? - What are the challenges and opportunities of E-commerce and digital marketing for the luxury industry, particularly in China? - Is OMNI retail channel a relevant strategy for luxury brands in terms of differentiation and exclusivity, threats and opportunities?
Views: 6755 ESSEC Business School
Areas of Excellence: Prof. Suzanne GODFREY talks about Luxury Brand Management
 
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Professor Suzanne Godfrey has over 20 years experience as a brand and communications expert with a deep consumer and business knowledge that combines both professional and academic experience. She has a breadth of brand experience across a range of business sectors that includes working with multi-national companies such as Procter & Gamble, Unilever, Nestlé and Danone. She also has extensive experience at launching and developing brands across developed and emerging markets, specifically in Asia, the Middle East and Africa, and Europe. In 2009, she set up her own consulting company in Hong Kong focused on delivering brand and marketing solutions with specific expertise in brand strategy, consumer research and marketing communications. She currently works with Clients across a range of international and China-based businesses. Before setting up Suzanne Q Solutions, she worked at multi-national Agencies including Saatchi & Saatchi, DDB Worldwide and McCann-Erickson. She previously taught a Marketing Communications Course at Thunderbird, The American Graduate School of International Management, in Europe.
Views: 1458 CUHK MBA
Luxury Brands Creating Culture: What’s Next?
 
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How — and why — do luxury brands become champions of the arts? What are the dangers and the costs? What are the benefits, and can they be measured? Astrid Welter, project director, Fondazione Prada From the 2014 New York Times International Luxury Conference.
Luxury Connect ties up with SDA Bocconi-School of Management
 
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Luxury Connect ties up with S D A Bocconi-School of Management
Views: 335 ABHINAY SHARMA
2014 Luxury Brand Management #1
 
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Luxellence Center announced the first ever in Thailand: 3-Day Intensive Program in "Luxury Brand Management". Attended by many young entrepreneurs and top level management, the program welcomed a renowned Keynote Speaker: Prof. Denis Morisset, an ESSEC Graduate with over 20 years professional experience in the luxury industry, Former COO of Ralph Lauren Europe, and Former CEO of Pierre Balmain and Giorgio Armani.
Views: 224 "Luxellence Center"
Conclusions Stefania Saviolo - LUXURY CONSUMER INSIGHT (ITA)
 
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Stefania Saviolo Director, MAFED- SDA Bocconi LUXURY CONSUMER INSIGHT Luxury consumer's behavior in PR China, Italy and United States
Views: 390 FondazioneAltagamma
The Essentials of Luxury Digital Marketing [Part two of three]
 
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The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Views: 279 FTStrategicSales
Lauren Maillian Bias, Founder of Luxury Market Branding, Pledge to Entrepreneurship, Empact100
 
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Similar to Warren Buffet's "Giving Pledge," the Empact Pledge (www.empactpledge.com) is an effort to invite the most successful entrepreneurs from around the world to pledge to support the field of entrepreneurship with their time and money. The Pledge is a moral commitment that will address the challenges of the current economy and jobs crisis through the development and education of new entrepreneurs.
Views: 547 Empact Team
Unlocking Responsible Luxury: a new report from Politecnico di Milano School of Management
 
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What’s the view on sustainable luxury from the home to some of the world’s most famous luxury brands? I’m talking about Italy of course, and Milan in particular. Over the last couple of years, a team at Politecnico di Milano School of Management has developed a Sustainable Luxury Academy, aiming to define the principles of responsible luxury management within fashion. One annual highlight of this project has been the Responsible Luxury Summit. And this year, at the second Summit, they launched a manifesto providing thoughts on big issues such as transparency, circularity, accountability and inclusivity. See the report here: http://files.spazioweb.it/7b/de/7bdeac3a-09c3-407b-856a-5e4da6479d25.pdf For the Stella McCartney quote, see here: https://uk.fashionnetwork.com/news/Stella-McCartney-says-eco-is-largely-a-marketing-ploy-in-fashion,1041576.html#.XAZYyWgzZPY See my twice-weekly free newsletter for sustainability practitioners in the fashion, textile and apparel industry here: https://www.goblu.net/blog/ Or sign up here to get it delivered to your mailbox free: https://www.goblu.net/subscribe/ Follow me on Twitter: https://twitter.com/GoBluFSWIR
Views: 67 FSWIR
What a Week #3 - Are Luxury Brands Worth It ?
 
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What a Week #3 - Are Luxury Brands Worth It ? Please use my Amazon links ... it doesn't cost you a penny extra - UK http://bit.ly/GeekUK • USA http://bit.ly/GeekUSA Canada http://bit.ly/GeekCa • France http://bit.ly/GeekFR Germany http://bit.ly/GeekDE • Spain http://bit.ly/GeekES Italy http://bit.ly/GeekITA What I Use …  My Complete Kit List UK http://amzn.to/2rc38xF USA http://amzn.to/2rFvp0V My 2nd Camera UK http://amzn.to/2qOmtFT USA http://amzn.to/2q0tDWt My Lens UK http://amzn.to/2prNI4k USA http://amzn.to/2q0wBud My Wireless Microphone UK http://bit.ly/SennAVX USA http://amzn.to/2q0l2mY My Wired Microphone UK http://amzn.to/2qnu26r USA http://amzn.to/2pvDJvE My Editing Monitor UK http://amzn.to/2pw0wHD USA http://amzn.to/2q2MxKk Any Amazon links that appear in the video description are affiliate links. They do not alter the price you pay. Geekanoids earns a small commission on each sale. Find me on -- Web http://www.geekanoids.co.uk/ Twitter http://www.twitter.com/geekanoids/ Facebook http://www.facebook.com/geekan0ids/ Google+ http://bit.ly/GeekGPlus Instagram http://instagram.com/geekanoids/ Tumblr http://geekanoids.tumblr.com/ Luxury Lifestyle http://youtube.com/LuxuryLifestyleChannel GeekVloggz http://youtube.com/GeekVloggz --- music : Original Audio ©Geekanoids --- Support this Channel http://www.davidcryer.uk/ Subscribe to the Newsletter http://bit.ly/GeekNews Send us something & get a shoutout: http://bit.ly/GeekAmaz Geekanoids is part of GluMedia Group https://www.facebook.com/GluMediaGroup/ Any Amazon links that appear in the video description are affiliate links. They do not alter the price you pay. Geekanoids earns a small commission on each sale.
Views: 634 Geekanoids
Interview with OgilvyOne's Giulia Callegari: Digital and Luxury #WPPStream Asia 2012
 
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OgilvyOne HongKong's luxury consultant, Giulia Callegari, discusses digital and eCommerce with digital brands such as Channel. Described as 'The Bilderberg of Advertising' by the Guardian, #WPPStream Asia is the WPP (un)conference hosted by Sir Martin Sorrell (CEO, WPP) and Israeli investor Yossi Vardi. Stream Asia brings global brands together with start-ups, agencies, technology and media companies to learn from, and contribute to, the freshest thinking about the future of technology, media and communication in the APAC region. http://stream.wpp.com Follow us: https://twitter.com/WPPStream
Views: 404 WPP Stream
Fashion Week, un’edizione all’insegna delle novità
 
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Una Settimana della moda, quella appena partita, che testimonia il rinnovamento del settore. Tre, in particolare, spiega nel video Stefania Saviolo, i segni di questo rinnovamento: il procedere in parallelo di sfilate maschili e femminili, il loro mischiarsi e sovrapporsi che si sostituisce alla rigida separazione di un tempo; l’aumentare a dismisura, grazie soprattutto ai nuovi media e al web, degli influencer, di chi cioè decreta il destino positivo o negativo di una collezione; la comparsa sul mercato di nuovi stilisti provenienti da paesi, come per esempio la Cina, che fino a qualche anno fa erano esclusivamente acquirenti dei nostri prodotti
Views: 131 UniBocconi
#HotTopics in. A chat with Marco Aurelio Sisti, MAFED Faculty | SDA Bocconi
 
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We asked SDA Bocconi Faculty to touch upon #HotTopics in their areas of expertise. Marco Aurelio Sisti, MAFED Faculty of Marketing and Sales, shares cutting-edge knowledge and insights on Digital Commercial Transformation Challenges. To delve deeper, visit: https://bit.ly/2sL4n6D To find out more about SDA Bocconi: http://www.sdabocconi.it/en SUBSCRIBE to our channel: https://www.youtube.com/user/SDABOCCONI Facebook: https://www.facebook.com/sdabocconi/ Twitter: https://twitter.com/sdabocconi Linkedin: https://www.linkedin.com/company/sda-bocconi-school-of-management
Luxury brands and Nigerian consumerism: Interview at B&O
 
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Interview with Mrs. Chinwe Uwaste, Manager at Bang and Olufsen based in Victoria Island, Lagos, Nigeria. This Interview was conducted to discuss Nigeria's Generation Y and Nigerian consumer relationship with Luxury Brands. This interview is 1 of 3 research interviews for my Unit 7 dissertation (MDes in Luxury Brand Management, 2013).
2011 Empact100 Honoree: Lauren Maillian Bias, Founder of Luxury Market Branding Interview
 
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http://www.empact100.com - The Empact100 recognizes the top 100 companies run by young entrepreneurs age 30 or younger who impact our economy through job creation, innovation, and philanthropy. In 2011, several Empact100 honorees took a Pledge at the White House to give back to entrepreneurship.
Views: 1071 empactlist
FAD for PETA : The Mirror of Truth
 
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FAD for PETA. A live project by PG in Luxury Brand Management & Fashion Communication students at FAD International Academy. Unveiled at the ‪#‎lfsconclave‬ by the students & the PETA Brand Head, FAD International works closely with the industry to achieve live projects. Conceived by Sienne Fernandes, Yashica Bharvirkar & Vritti Vasnani at FAD International. DOP & Edit Nayan Shah. ‪#‎fadacademy‬ ‪#‎projects‬ ‪#‎luxury‬ ‪#‎mumbai‬ ‪#‎pune‬
Emanuela Prandelli (Sda Bocconi): "Nonostante l'evoluzione digitale, lo store rimane al centro"
 
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Articolo collegato: http://www.largoconsumo.info/dettaglio_notizia?notizia=Prandelli-(Sda-Bocconi):-%C3%A2%C2%80%C2%9CNonostante-l%27evoluzione-digitale,-lo-store-rimane-al-centro%C3%A2%C2%80%C2%9C&documentId=248612
Views: 455 Largo Consumo
Does paid search work for luxury brands?
 
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Does paid search work for luxury brands?
Views: 85 NapeanLLC
L'alto di gamma è sempre più un gioco da titani
 
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Le acquisizioni di marchi italiani del lusso da parte di gruppi stranieri desta preoccupazione. Ma il settore è ormai dominato da grandi gruppi e le nostre imprese possono non avere le risorse per competere su scala globale, come sottolinea Stefania Saviolo, del Dipartimento di managent Bocconi e direttore del Luxury & fashion knowledge center SDA Bocconi.
Views: 332 UniBocconi

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